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VP project for Audi e-TRON GT

Discover the Virtual Production project for Audi e-tron GT

During 2020 and early 2021, our team of experts in Unreal Engine has been working on a top-notch project.

Magic Fennec has worked on creating an advertisement for the new Audi e-tron.

We leave you the impressive result. The main objective of our team was to build the virtual environment of the advertisement, that is, to create a 3D environment in real time that would allow the advertisement, the shots and the scenes to be adapted at the moment, without having to spend many hours dedicated to the post-production of scenes.

Thanks to the Game Engine, this environment set in an American desert landscape could be developed.

The client presented us with a complete moodboard of the scenes. Following their instructions we recreated 5 zones.Zone 1: Parking areaZone 2: Curves. Inspired by The Jebel Hafeet Mountain Road ā€“ UAE, Red Rock Scenic Road – Utah – USA, Valley of fire highway – Nevada – USA.Zone 3: Rock areaZone 4: Whater areaZone 5: On the way to the city

Additionally, Audi selected Tom Hardy as the central actor in the spot. Hardy perfectly represents the idea that the client expressed to us in the briefing: an honestly animal, perfectionist, organic and sensitive spot.

After approval of the script and storyboard, we started working on Unreal Engine. To build the scenes, we receive the vehicle model and, accompanied by the well-known Unreal Engine Mannequin, we build the scenes using a sequencer.

We leave you some of the wonderful images of the manufacturer’s new vehicle and the 3D model, although the recording would be done with the real vehicle and this 3D model would be used in surrounding shots, we also carried out a retopology project of the real vehicle.

The Magic Fennec team with Outland traveled to London to record on set. You can see more in our ā€œbehind the scenesā€ in which we present the Making-off of the spot.

Unreal Engine 3D model of the Audi e-tron GT

Also here you can see a real image of the car on the left and after carrying out the 3D modeling to introduce the vehicle into the Game Engine.

Project technical specifications:

AUDI e-tron (on set)

  • Cables (TBD)
  • Tracking System (V. Support/Crane + Mainset)
  • Shooting Management System (1 per Set) + Software
  • Hardware & Software
  • Cherry Pickers
  • Monitors
  • Lighting Kit
  • 2x Heads: MO-SYS L40 or SCORPIO Head for crane, MO-SYS eSENSOR friction Head
  • Camera Body (3) + 2 X Zooms + Primes lense package
  • VIDEO ASSIST equipment & system
  • DIT Station and equipment
  • Steadicam + other Grip
  • Key Grip (Dolly, tracks etc.)
  • Crane Grip
  • Electric / Grip Riggers
  • Rigging stickers

Professionals participating in the set:

  • 3 Technicians + 1 SUPERVISOR on set from El Ranchito
  • 1 MO-SYS Technician
  • 1 Outland producer
  • 1 DOP
  • 1 Steadicam Operator
  • 1 Gaffer
  • 1 Lighting Table Technician
  • 1 Camera Assistant (1st/Focus Puller)
  • 1 Camera Assistant (2nd AC)
  • 1 Art Department / Set Build
  • 1 Make Up / Stylist
  • 1 1st AD