Throughout 2020 and early 2021, our team of experts in Unreal Engine has been working on a first class project.
Here is the impressive result. The main objective of our team was to build the virtual environment of the advertisement, i.e. to create a 3D environment in real time that would allow the advertisement to be adapted , shots and scenes on the fly, without the need to spend many hours dedicated to the post-production of scenes.
Thanks to the Game Engine, it was possible to develop this environment set in an American desert landscape.
The client presented us with a complete moodboard of the scenes. Following his indications we recreated 5 zones.
After script and storyboard approval, we started working in Unreal Engine.
For the construction of the scenes, we receive the model of the vehicle and with the already known Mannequin of Unreal Engine we build the scenes by means of sequencer.
We leave you some of the wonderful images of the new vehicle of the manufacturer and the 3D model, although the recording would be done with the real vehicle and this 3D model would be used in environmental shots, we also made a retopology project of the real vehicle.
The Magic Fennec team together with Outland travelled to London to film the spot on set. You can see more in our "behind the scenes" in which we present the Making-off of the spot.
Also here you can see a real image of the car on the left side and the after 3D modeling to introduce the vehicle in the Game Engine on the left side.
AUDI e-tron (on set)